
MEET OUR FOUNDERS
Jordan Blackmore gets hair—he's worked with it for 20 years. He trained with Oribe and went on to found a cult favorite salon in the heart of NYC’s Chelsea neighborhood. Facing his own hair loss made him question if we were all missing something essential about hair care.
After trying every method possible (even some wild ones) to combat hair loss, Jordan realized that a more holistic approach was needed. Out of the thousands of products available to consumers, few, if any, offered a simple means of scalp care. If we could learn to care for our scalps with the same level of effort we put into our faces, we could find a new way forward.
After a decade of creative consulting with iconic fashion, interiors, and beauty brands, Natalie Swanston Fuller, an astute entrepreneur, discovered she and Jordan shared an obsession with healthy, sexy hair. Years in the making, Blackmore is their offering to the world, built on the foundations of wellness and self-care and a belief that healthy hair is happy hair. Blackmore is more than just three perfect products - it’s a hair wellness routine that is carefully crafted, intentional, and, above all, effective.